Faye Goldman
Impactful strategy, change and engagement support for purpose-driven organisations
Designing and delivering change is complex work. Purpose, people, process and values all need to align.
I'm Faye. I provide services and support that meet that challenge - working with you to navigate strategic development and organisational change with clarity and kindness.
About me
I have worked in leadership roles at not-for-profit organisations and I am an experienced trustee. At the Health Foundation, I was a Transition Programme Director. At Gingerbread, I led a directorate through a period of change as Interim Communications and Policy Director. Until recently, I was Chair of the board of the criminal justice charity, Unlock.
I bring clear strategic thinking, the ability to lead complex programmes through uncertainty, and a strong background in communications and engagement.
By combining these skills, I help turn ideas into operational reality while maintaining the trust and involvement of employees and stakeholders.
Why work with me?
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I build trusting relationships fast, with boards, leaders, teams and the people who use services.
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I focus on a purpose-driven and people-centred approach to strategic and organisational change, with co-design and involvement baked in.
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I’m skilled in translating uncertainty and complexity into clear plans, compelling messages and strong two-way engagement approaches.
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I have experience of supporting and guiding leaders to make and communicate tough decisions with empathy.
Services
I support leaders and organisations to design, plan, deliver and embed strategy and change on an interim, fractional or freelance basis.
Advise
I partner with you and your stakeholders to assess the goals for change, set a clear roadmap, and offer support and guidance to navigate challenges along the way.
By providing an external perspective and strong facilitation skills, I help organisations cut through complexity, make decisions and meet goals.
Implement
I embed myself in your team to lead and deliver on strategic or organisational change, working with colleagues and boards from beginning to end.
By providing dedicated and experienced interim or fractional resource, I help organisations to transform at pace - turning ideas into plans and plans into reality.
Engage
I work alongside you to develop communications, messaging and engagement approaches that meet stakeholder needs, and involve them in change.
By providing coaching, advisory and delivery support, I help organisations maintain trust and bring staff and stakeholders along with them.
Previous projects
Delivering a TUPE (transfer)
As a Transition Programme Director, I led a strategy, funding and organisational review for the work of a 30-person team. This included leading the planning and delivery of a transfer of this team to a new organisation, working with multiple stakeholders.
Co-designing and implementing strategy
I've led teams and boards through the development of organisational and functional-level strategies, from research and stakeholder input through to the definition of strategic goals and plans. I've developed implementation plans and team rituals and practices that keep strategy central in delivery and communications.
Organisational design and restructures
I have developed operating models and redesigned whole organisational and team structures to meet new strategic goals, within tight funding constraints. This included developing clear business cases and leading implementation.
Co-designing and implementing culture and values
I've co-led creative work to design and deliver new organisational culture and values that match the overall strategy. This included working with and through others to design and implement the culture, and embedding the regular practices, learning and reflection needed to help teams 'live' the new culture.
Embedding new ways of working
I have led teams through a review of the ways of working needed to deliver differently and effectively to a new direction. This included process mapping, co-design of operating and decision-making approaches, and embedding these changes
Managing organisational reputation
From changes in executive level leadership to transformation resulting from the implementation of new strategies, I've developed and implemented communications strategies and messaging that have mitigated risks, and secured ongoing trust, organisational reputation and stakeholder relationships.
Get in touch
Contact me for a conversation about the challenges or opportunities you're facing and the support I can offer.